Last Chance! Engage Young Alumni: How to Foster Ongoing Giving EARLY - 12/9 Webinar

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Don't miss out on your last chance to register! Engaging your recent graduates and young alumni early is the best way to create a sustainable and active alumni base creating ongoing support for your college. To discover how you can connect with today's young alumni in a meaningful way, please join us for:

Engage Young Alumni: How to Foster Ongoing Giving EARLY
Tuesday, December 9, 2014- 1:00-2:00 p.m. ET
http://www.HigherEdHero.com/3P8/0/?C=11423&P=1070804&T=1&S=3141&D=1

Strategies to Successfully Engage Young Alumni at Your College

• Keys to reaching young alumni: Social media, email, smartphones & more
• How to use volunteers to connect young alumni & encourage involvement
• The who, what, where, & how of successful young alumni events

Young Alumni & Student Involvement Programs- What's Working Now

• Keys for developing a leadership gifts program for young alumni
• How to secure the first gift & encourage consistent giving
• Do's & don'ts for successful peer-to-peer affinity programs

How to Capture Young Alumni Through Successful Senior Gift Campaigns

• Ways to contect students BEFORE graduation & keep them connected
• Developing your senior gift campaign: Messaging, events & stewardship
• Tips & tricks for recruiting & managing the senior gift committee
• Examples of successful senior gift campaigns & pitfalls to avoid

Live Q&A session: Have your specific Young Alumni questions answered!

Expert Speaker:

Heather Bennett, Duke University, is the Director of Development for the Duke Parents Program. She has 18 years of development experience, including serving as the Director of the Young Alumni Program for 12 years. In that role, she oversaw all efforts to engage, cultivate, solicit, and steward the 15 youngest undergraduate alumni classes as well as the senior gift campaign and student education. This included the development and expansion of regional young alumni leadership councils, setting records for the 5th and 10th reunion campaigns, planning and executing young alumni events, and directing the senior gift.

• Currently, Heather oversees all fundraising efforts to raise unrestricted donations ($5.1 million in FY14) from non-alumni parents through the Parents Program. The program's success is driven by
  the dedication and generosity of the Parents Committee, which is comprised of 465 parents.
• In addition, she coordinates the non-alumni parent giving effort as part of Duke University's $3.25 billion comprehensive campaign. Heather has worked with the Duke Annual Fund since 2000.
• Previously, she was the Director of Major Gifts at the Nicholas School of Environment and a Senior Prospect Researcher at Duke University. She graduated from Duke in 1996 with an AB in Public
  Policy Studies and is a native of Charlotte, NC.

* Engage Young Alumni: How to Foster Ongoing Giving EARLY
* Live, 60-Minute Webinar
* Tuesday, December 9, 2014 1:00-2:00 p.m. ET

Register now for this exciting event by clicking the following link:
http://www.HigherEdHero.com/3P8/0/?C=11423&P=1070804&T=1&S=3141&D=1

We hope you'll join us.

Sincerely,

HigherEd Hero
384 Technology Drive
Malvern, PA 19355

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