Live Workshop: Advancing Your Social Media Strategy with Analytics, 8/5 Workshop

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For those looking to improve their social media strategy with analytics, please
join us for live, interactive, 60-minute online workshop, will address YOUR
companies' specific, personal wants & needs in a social media analytic strategy
for 2014.

• Upon registering, simply fill out the provided questionnaire and our
  professional speaker will tailor the workshop to cover what you would like to
  know about analytics to improve your current social media strategy.

"Live Workshop: Advancing Your Social Media Strategy with Analytics"
Tuesday, August 5th- 1:00-2:00 p.m. ET
http://www.pbconference.com/3HW/0/?C=611&P=1070804&T=1&S=72&D=1

Conference Agenda

Part 1: The first half of this workshop will provide a quick overview of which
metrics each company should be tracking, and how to track them.

Social Breakdown: Key Metrics to Track vs. Less Crucial Metrics

• Guidelines to tracking the "Holy Grail" of analytics: Social media ROI
• Metrics that track activity that will lead to sales
• Vanity metrics: How they are misleading & why they aren't important

Simple & Successful Ways For Tracking Social Media Statistics

• Understanding the fundamentals of measuring analytics
• How to measure contribution directly to your social media efforts
• Key performance indicators- what they are & how to track them
• Qualitative vs. quantitative data- learn how to follow important metrics

Part 2: The second half of this workshop will cover a case study, highlight each
registrant's specific analytic needs & wrap things up with a Live Q & A session!

• Expert speaker Anil Batra will analyze your current analytic needs
• Analytic MVP Case Study: Learn from the best social media utilizers
• Q & A Session: Have Your Specific Analytic Questions Answered Live!

About The Speaker
Anil Batra is a seasoned Digital Marketing and Analytics professional with 15
years of experience. He has worked with companies ranging from Fortune 50 to
startups and has helped their digital channels improve business results.

• Anil's customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers,
  RealNetworks, Starbucks, and TheStreet.com.
• He has taught and trained several Digital Marketing and Analytics folks in
  past 9 years of teaching at UBC and University of Washington and speaking
  engagements at various conferences as well as his blog,
  http://webanalysis.blogspot.com.
• He also served on the Board of Digital Analytics Association (DAA) and was
  instrumental in starting the DAA Symposiums.

*Utilizing the Most Effective Marketing Tactic of 2014: Marketing Automation
*Live, 60-Minute Workshop
*Tuesday, August 5th 1:00-2:00 p.m. ET

Register now for this exciting event by clicking the following link or
calling 1-800-964-6033:
http://www.pbconference.com/3HW/0/?C=611&P=1070804&T=1&S=72&D=1

We hope you'll join us.

Sincerely,

Progressive Business Conferences
384 Technology Drive
Malvern, PA 19355


P.S. If not satisfied, a full refund will be given from now until
7 days after the event.

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